Naples, Fla. (Dec. 9, 2022) – Edgewater Group is pleased to announce that the newest addition to its portfolio, the Historic Windsor Hotel is now part of the Ascend Collection by Choice International Inc., a global portfolio of resort, boutique, and historic hotels that reflect their surrounding communities. Situated in the heart of downtown Americus, Georgia, the five-story Victorian-style hotel provides visitors with convenient access to the city’s popular attractions, while paying homage to its unique charm and rich history.
“Edgewater is delighted to welcome the Windsor Hotel to our family of distinct assets, and we are grateful for the continued support of Choice Hotels and the Ascend Hotel Collection with whom we have seen tremendous success,” said Ketan Vora, Founding Partner of Edgewater Group. “We very much look forward to extending the legacy of the Windsor Hotel as it continues to serve generations of valued guests and remains an integral part of its community.”
The brand’s newest addition is owned and operated by longtime Choice franchise owner, Edgewater Group LLC, further underscoring the brand’s continued appeal and commitment to growth-minded hoteliers. Also within the Ascend Hotel Collection, Edgewater also owns and operates the Wyvern Hotel, Coombs Inn & Suites, and the Water Street Hotel & Marina. Ascend appeals to franchisees who seek better upscale positioning in guests’ favorite markets while tapping into the core philosophy of providing unforgettable experiences.
“Now more than ever before, guests are seeking opportunities for authentic experiences in both new and familiar destinations. We’re thrilled to debut the Windsor Hotel in Americus, Georgia for travelers looking to immerse themselves in the abundant local history,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels. “With more than 200 distinct locations nationwide, we look forward to welcoming even more guests at Ascend hotels, so they can experience our exceptional service and upscale offerings that enhance their one-of-a-kind stay. We always enjoy collaborating with new and existing Choice owners such as the Edgewater Group LLC.”
Edgewater Group LLC is a multidisciplinary real estate investment firm with a growing portfolio of assets in the hospitality, retail, office and residential spaces. The acquisition of the Historic Windsor Hotel reflects Edgewater’s unique investment approach focusing on micro and middle market segments in secondary and tertiary locations.
As a part of the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), guests can participate in the award-winning Choice Privileges loyalty program. Choice Privileges membership is free and offers fast rewards and exclusive member rates for those who book directly at www.choicehotels.com.
Ascend Hotel Collection®: Let the Destination Reach You.
The Ascend Hotel Collection global portfolio of independent resort, historic and boutique hotels is part of Choice Hotels, one of the world’s largest leading hotel companies. Recognized as the hotel industry’s first “soft brand” concept, there are more than 315 Ascend Hotel Collection properties worldwide, including in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and throughout Mexico, the Caribbean and Central America. Membership with the Ascend Hotel Collection enables distinctive, independent properties to gain a global presence while maintaining their local charm. For more information, visit www.choicehotels.com/ascend.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges® loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit www.choicehotels.com.
Edgewater was founded in 2008 with a focus on providing distressed advisory services to financial institutions. Since its formation it has grown into a multidisciplinary real estate Firm that provides distressed advisory, management and value-add investment services. Edgewater’s unique focus is on the micro and middle market segments in secondary and tertiary locations. Edgewater’s representative clients include Federal and State Courts, lenders, investors and micro and middle market companies. Services include, but are not limited to receiverships, restructuring, turnarounds, mergers and acquisitions and equity and debt capital placement. For more information, please visit edgewatergrpllc.com.